Target Audience

The overall concept and connotations with our magazine will predominately appeal to a female gender specific  audience due to the aspiration and idealistic ideologies the artist featured in the magazine , who will majority be successful woman, will convey.For example by using inspirational female artists that relate to the likes of Cheryl Cole and Pixie Lott,  the readers of our magazine will be able to have insight into such celebrities highly sort after lifestyle, and be able to embody thier intermixture of fashion and music.

Due to the glamours association with the funky house genre our magazine centres around, the life style demographic we will be focusing on portraying will be materialistic; aspirational for success, wealth and seeking pleasure and escapism, which could be through the trance like beats and optimistic lyrics found in funky house music. This concept echoes the hedonistic connotations clubs and festivals have, and ties back into the cultural origins funky house has in disco,famously know for its middle and upper class glamorous relations.

In addition to the luxurious and appealing aphorism our magainise will have, it will also partially connote will a rebelious and anit-authority life style due to the associations clubs and festivals also have with drugs and alcohol. However will not convey the heavy pessimistic and extremely rebellious of society or authority, views that rock genre magazine such as NME have. This hybrid of lifestyle demographics may imply a somewhat post-modernist outlook as its embodies a combination of perspectives from more than one angle, which is beneficial in the magazine industry as it will widen our target audience, and intern the popularity and success of our magazine.