Magazine and Double page spread pitch.

The overall concept that we will be conveyed through out my groups 3 issues will be the fusion between music and fashion and how they work in mirroring the ideologies we will try and convey to appeal to are target audience. We have chosen the name STROBE as it interlinks both music and fashion, connoting with the strobe lights and trance beats of the funky house genre, and also the strobe lighting used in fashion shoots and on the catwalk.

For my magazine issue I will be predominantly focusing on the concept of  a hybrid of a rock/indie concepts inspired by the likes of Pixie Lott and Kesha, and glamorous and aspirational aspects inspired by role models such as Cheryl Cole. This spring issue will include articles on the upcoming club, festival and social music scene along with new artists embodying the fusion between music and fashion and not only the impact they have of the artist, but the genre as a whole. 

The artist i will be featuring on the cover, and double page spread of my magazine issue is one which I have created,  modelled and represented by a co member in my group. The fresh new artist echoes the overall theme of the music focusing largely on using fashion as a semiotic to convey the ideologies of the artist as not only a musician but a brand. 

By calling her Luna Lovechild, immediately connoting with contradictive and challenging ideas who’s music echoes this through controversial, unreserved, sexually liberating lyrics, portrays a rebellious rock image that challenges society, but also combines with a visually glamorous appearances in music videos, photo shoots and echoed is the funky house influences that convey a middle class, pleasure and wealth seeking lifestyle demographic. I have chosen to created an artist like this for my issue as I believe it will not only widen the target audience but fill a nesh gap in the market for a magazine that is target at teens that want a fusion of anti authority ideologies as well a appeal and aspiration class and glamour. 

When stylising my artist, I focused on portray this image by getting inspiration from current artist in the industry who although embody a indie rock fashion image still appear glamorous and sexy. I created this look by using conventions used across the music magazine genre, messy bed head hair, bold blood-stained red lipstick, and edgy , on trend flesh bearing clothing, this coupled with high fashion bold body language and poses when posing for the photo shoot, for example the cover in with the artist will be biting a bunch of peals with a playful of aggressive facial express symbolises that magazines combination of a rebellious, challenging concept interfusing with glamour and class, all of which aids in representing the fresh innovative and unique hybrid of genre and life style demography STROBE express's. 

The double page spread I will create an interview with said artist in a colloquial, informal chatty tone to appeal to the teen target audience and the relax and down to earth personality of the artist. Instead of doing a convention music magazine interview layout of question and answer I have decided to incorporate a fashion magazine element in this by presenting the interview in a narrative form including information of the appearance of my artist to portray what she’s all about, it will feature 'access all area' topics will insightful and revealing information and quotes into the lifestyle of a fresh, unique and fashionable young new artist in the currant industry, which will appeal the to the exposed celebrity culture of the teen generation today.