Monday, 8 February 2010

Upon analysing the graphology, form and structure of the front cover of Mojo magazine it is clear that the featured artist, Bob Marley, has had a significant influencial impact on the colour scheme and "house style" adopted by the magazine in this particular issue. The deep earthy colours used in the background and textual elements featured on the cover are evidently influenced by the appearance of Bob Marley, for example his clothing, skin tone, hair etc. Marley's clothing is a deep brown colour, as is his hair and eyes. There is a substansial amount of vivacity and contrast between the earthy tones which are present in the background and features article hadlines and the bold white mast head.

The font used on the mast head and for the features article headlines initially differ in their style but the overall theme of the text used is representative of hand-written text. The font which appears on the mast-head denotes as a formal and sophisticated, yet scruffy and blase hand-written style; this could connate that the artists features in the magazine, the genres of music associated with and the demographic of audience which the magzine caters for are laid back, relaxed and easy going which is fairly representative of the genre of reggae music. The font used for the featured article headlines also adopts a scruffy and childlike hand-written style this could connote or convey that the magazine upholds a rather innocent and placid outlook on music, and even life in general. This is mirrored by the image of the artist laughing and standing in a relaxed pose. The childlike theme is again reinforced by the text "Too cool for school?" and the fact that there is rather little textual information on the front cover; the words are monotonous and monosyllabic, reflecting the primitive nature of the magazine and the ideologies it is so keen to convey.

1 comment:

  1. a very interesting analysis of this front cover, Mollie and your comments show a clear understading of how the magazine is trying to reach its audience in this edition. it would be useful for you to compare with another edition to see if this 'house' style is truly refective of the magazine in general.

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