Tuesday, 2 February 2010

Cheryl Cole Q

Q Magazine have used the representation of Cheryl Cole as its prime subject in this issue which is supported by the large cover "Cheryl Cole Rocks" which gives an outline of the basic theme of this issue as well as the smaller cover lines of 50 cent and Muse. These cover lines give the audience an insight to what features there are in the magazine. There is also a puff included under the cover lines which illustrates this is a key content to the magazine. The style icon Cheryl Cole has been used to expand their target audience from the usual audience of middle age men but have targeted this magazine at both genders especially yuong girls as in the 21st century Cheryl Cole is a international icon and role model for yuong girls. Cheryl Cole is portrayed as a fashionable, glamourous, successfull women but in this magazine she is being portrayed as having sex appeal, a rock rebellious feel as of her getting wet in the rain, her tongue poking out, her red lipstick, and her mascara running. Her red lipstick connotes a sexy, dangerous side to Cheryl Cole which differs from her media perception of her sweet and innocent side. The colour scheme used for this magazine is red,black and white which portrays the typical style of the magazine being indie,rock etc. The magazine have used a close up middle shot of the celebrity to attract the audience as Cheryl Cole is looking directly into the camera with a sexual pose engaging the audience towards the magazine.
Q magazine would feature a punk icon like Cheryl Cole as its trying to create a different side to Cheryl Cole as of her pop style. Punk is know seen as a more acceptable style and is becoming more fashionable. Cheryl Cole has the lifestyle category of materialists which goes against the anti authority rebels which is usually the lifestyle of punk icons.

2 comments:

  1. Think about comparisons across the market - would Q magazine ever feature a punk icon like the last magazine you deconstructed?
    It probably would.
    From being outsiders with very limited appeal, punk has broken through to the mainstream and is now very acceptable.
    Has 'punk' lost its dangerous edge since the 1970s?
    What is 'punk' about Cheryl Cole?
    How has a rebellious anti-establishment movement like 'punk' been taken over so that its imagery and ethos is now part of the mainstream?
    If the whole 'punk rock' music family tree is something that interests/inspires you, these are the high level themes you must engage with.

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  2. Q magazine have chosen to target a wider audience by using Cheryl Cole as she's not of the typical genre of punk as her music is more of a pop genre. Therefore people who listen to her pop music are know being pushed into another genre of punk. Cheryl Cole is known as a fashion icon towards young girls so her style and image is then being shown in the punk genre as of her sexy, black, red, leather style which is associated with punk.
    Punk is know becoming more acceptable due to the genre becoming more popular and more people following the punk style. I don't think its lost its dangerous edgy style because its still associated as being rebelious, non caring attitude.

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